Product Thinking
I connect business goals, user needs, and interface decisions to create products that feel clearer, stronger, and more intentional.
Eliano Via
Eliano Via
Design audace.
Specializzato in Product Design
Design audace.
Visione pragmatica.
Progetto prodotti digitali che uniscono estetica d'impatto e UX strutturata.
Profilo
Disponibile
Product & UI/UX Designer
Ideale per team che sviluppano tool B2B e piattaforme SaaS.
Product Design
UI/UX
Design Systems
Structure
Clarity
Conversion Thinking
Front-end Awareness
Product Design
UI/UX
Design Systems
Structure
Clarity
Conversion Thinking
Front-end Awareness
Why Companies
Why I make sense for product teams.
I’m not presenting myself as a pure visual designer. I’m positioning as someone who can help companies build better digital experiences with more structure, clarity, and implementation awareness.
Structured UI/UX
I design systems, flows, and responsive interfaces with a strong focus on hierarchy, usability, and visual consistency.
Design + Delivery
My front-end background helps me collaborate better with engineers and produce work that is more realistic to build.
Business Sensitivity
I naturally think about conversion, friction, clarity, and impact — not just visuals.
Selected Work
Case studies framed like product problems.
The projects below are still rooted in websites and digital experiences, but I’m presenting them through problem, focus, and outcome — the way a company evaluates product thinking.
Automotive / Lead Generation
Santander Renting
Problem
Clarify a competitive offer and reduce friction in a high-intent acquisition flow.
Focus
Message hierarchy, offer readability, decision support, responsive performance.
Outcome
A cleaner conversion path designed to improve lead quality and perceived trust.
eCommerce / Brand Experience
Eugenio in Via Di Gioia
Problem
Build a stronger digital commerce experience around identity, navigation, and product flow.
Focus
Visual direction, shopping experience, information clarity, implementation quality.
Outcome
A more distinctive and structured online store aligned with the band’s brand.
Sports / Information Architecture
USD Vanchiglia
Problem
Reorganize a dated site into something easier to navigate and more credible visually.
Focus
Content structure, modern interface, responsive hierarchy, readability.
Outcome
A more solid digital presence designed to help users find what matters faster.
Finance / Conversion UX
Creditovero
Problem
Communicate a sensitive financial offer with trust, simplicity, and strong action logic.
Focus
Trust signals, persuasive structure, clear font flow, conversion support.
Outcome
A focused landing experience built to reduce confusion and support acquisition.
Experience
A background built between design, performance, and delivery.
My experience started in web and marketing-heavy environments, but that path gave me useful strengths for product roles: pragmatism, speed, interface clarity, and direct collaboration with implementation.
2024 — Present
Web Designer & Developer
DGA Group Italia
Designed high-performing interfaces for Google Ads and Meta acquisition funnels. Improved UX structure, hierarchy, and conversion logic across multiple landing experiences. Collaborated with marketing stakeholders to translate campaign goals into interface decisions.
2023 — Present
Freelance Designer & Developer
Independent
Designed and built digital experiences for clients in different sectors, balancing usability, aesthetics, and performance. Managed projects end-to-end, from structure and visual design to front-end implementation and launch. Built a practical mindset around constraints, responsiveness, handoff quality, and real-world delivery.
2022 — 2024
Web / Front-end / Full Stack Collaborations
Selected roles
Worked across websites, custom interfaces, and implementation-heavy projects. Developed a stronger understanding of scalable UI decisions and developer collaboration.
What Companies Get
Not just a designer. A sharper digital problem-solver.
I work best in companies where design is expected to support growth, clarity, and execution — not only surface aesthetics.
A designer who thinks in systems, not only pages.
Someone comfortable with both design quality and implementation reality.
Clear communication with marketers, stakeholders, and developers.
A product-oriented mindset shaped by performance and usability.
Skills
Creative enough to stand out. Structured enough to ship.
I want the site to feel bold, but still employer-friendly. So the visual language is stronger, while the content stays focused on what matters in companies.
Skills
Tools
Frontend
Strengths
Contact
Looking for a product designer with edge, clarity, and execution mindset?
I’m actively exploring opportunities with companies that value UX structure, product thinking, and strong collaboration with development.
eliano.via@hotmail.it
Phone
+39 320 115 9998
Portfolio
www.elianovia.xyz
Location
Turin, Italy
Open to
Product Designer / UI UX roles